Polaroid announces Go Generation 3 instant camera

Tuesday 2 June 2026, 13:31 by Elja Trum | 876 views | 0 comments

This article was translated from Dutch with the help of AI. Read the original.

Polaroid has announced the Go Generation 3. This new version of the compact analogue instant camera features a redesigned lens, a more powerful flash and new colours. The camera will be available in the Benelux for a recommended retail price of 89.99 euros.

Small instant camera

The Polaroid Go series is aimed at photographers looking for a small instant camera. According to Polaroid, the Go Generation 3 remains the smallest analogue instant camera in the world.

This makes it mainly a camera for spontaneous moments, parties, holidays and situations where you want to be able to make and share a physical photo straight away.

The camera uses the small Polaroid Go film format. The prints are therefore smaller than classic Polaroid photos, but also easier to carry around or keep in a wallet, diary or phone case, for example.

The price per photo remains an important point to consider. Instant film is relatively expensive, especially compared with digital photography or smartphone photos. In return, you get a tangible print straight away.

Redesigned lens and flash

For the third generation, Polaroid has adjusted the lens. According to the brand, this should make selfies and group photos come out better, including when you use the camera at arm's length. The camera also has a built-in selfie mirror and self-timer for this purpose.

The flash has also become more powerful. This should result in brighter photos with more contrast, especially in situations with less light or changing lighting conditions.

Double exposure

As with earlier Polaroid cameras, there is a double exposure function. This lets you combine two shots in a single instant photo. This offers creative possibilities, for example with portraits, silhouettes or more abstract images.

Price and availability

The Polaroid Go Generation 3 is available through Polaroid retailers in the Benelux. The camera on its own has a recommended retail price of 89.99 euros. The bundle with Color Film for 8 photos costs an extra ten euros.

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