Product announcements
New cameras and related gear appear all the time. This is where we keep track of what is coming.
221 articles in this category, newest first.
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The most-read articles about Product announcements.
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16 terabytes of lightning-fast external storage for your photos5,411 views · by Elja Trum
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The new Godox MF12 macro flash4,762 views · by Nando Harmsen
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Profoto A10 flash announced4,668 views · by Elja Trum
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EIZO introduces two new 27-inch ColorEdge monitors4,458 views · by Nando Harmsen
Product announcements
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Nikon introduces the Z5IIC full-frame
| Nando Harmsen | 710 views | 0 commentsNikon has announced a new camera. The Nikon Z5IIC is a full-frame camera for both photography and video. The camera will be available from 15 October 2026.
» read on (about 1 minute)
Canon introduces the EOS R8 Mark II
| Nando Harmsen | 788 views | 0 commentsThe Canon EOS R8 Mark II is a compact full-frame camera. The camera has an entirely new design. Many improvements have been made, providing a significant upgrade over its predecessor.
» read on (about 1 minute)
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Sony FE 8-14mm f/3.5 Fisheye G lens
| Elja Trum | 486 views | 0 commentsSony has announced a new lens: the Sony FE 8-14mm f/3.5 Fisheye G. It is Sony's first fisheye for full-frame E-mount and also the first full-frame fisheye with a Sony logo in around twenty years.
» read on (about 3 minutes)
Fujifilm FUJINON XF400mmF4.5 R LM OIS WR announced
| Elja Trum | 532 views | 0 commentsFujifilm has announced the FUJINON XF400mmF4.5 R LM OIS WR. A new super-telephoto lens for the X series, it will be particularly interesting for wildlife, bird, sports and aviation photographers.
» read on (about 2 minutes)
Insta360 X6 announced
| Elja Trum | 655 views | 0 commentsInsta360 has announced the Insta360 X6. The new 360-degree camera films all around, but can also be used as a regular action camera. Insta360 is essentially trying to fit two cameras into one compact body.
» read on (about 4 minutes)
Sony FE 100-400mm f/5.6-8 OSS: affordable telephoto range for Sony photographers
| Elja Trum | 1,208 views | 0 commentsSony has announced the FE 100-400mm f/5.6-8 OSS. A relatively compact and affordable telephoto zoom lens for full-frame mirrorless cameras with a Sony E-mount. A substantial zoom range, for photographers who do not want to spend thousands of euros straight away.
» read on (about 4 minutes)
Sony RX10 V bridge camera announced
| Elja Trum | 1,540 views | 1 commentSony has announced the RX10 V, the long-awaited successor to the popular RX10 IV. With it, Sony is breathing new life into a type of camera that seemed to have faded into the background in recent years: the serious bridge camera with a large fixed zoom lens.
» read on (about 3 minutes)
Godox C100 camera: photographing through a transparent screen
| Elja Trum | 1,417 views | 0 commentsGodox is best known for flashes and LED lighting. Now the Chinese brand has surprisingly launched its first camera of its own. Just don't expect a competitor to Canon, Nikon or Sony. The Godox C100 is mainly a small and affordable toy, but one with a fun concept.
» read on (about 3 minutes)
- All categories
- Advertorials
- Basics
- Black and white photography
- Blog carnival
- Books
- Column
- Composition
- Contests
- Deals
- Exhibitions
- Film photography
- Firmware
- Flash photography
- Fun
- Inspiration
- Landscape photography
- Lightroom tips
- Magazines
- Marketing
- Media
- Name and shame
- Nature photography
- News
- Night photography
- Nude photography
- Oddities
- Other
- Panorama
- Personal
- Photo locations
- Photo recipes
- Photo tips
- Photofacts news
- Photofacts video
- Photographers
- Photoshop tips
- Portrait photography
- Product announcements
- Reviews
- Rumors
- Science
- Smartphone photography
- Software
- Sports photography
- Spotlight
- Statistics
- Stock photography
- Street photography
- Strobist
- Studio
- Tips and tricks
- Trade shows
- Tutorials
- Video
- Video tutorials
- Web tools
- Websites
- Workshops and courses
Become a better photographer every week
A practical photography tip in your inbox every week.
39,079 photography enthusiasts already receive the tips! More about the weekly mail. Or keep up to date via Facebook.
Elja Trum
Photofacts; everything to do with photography!
Would you like to take better photos and keep up with what is happening in photography? Photofacts publishes articles that teach you something about photography — from a product announcement to a practical shooting tip or a look at a website. Photofacts covers photography every day and is a hobby project of Elja Trum's that got out of hand. The articles are written by a team of volunteer authors. If you would enjoy writing one or more articles for Photofacts, do get in touch.More about PhotofactsPhotofacts is made possible in part by
