Product announcements

New cameras and related gear appear all the time. This is where we keep track of what is coming.

266 articles in this category, newest first.

Start here

The most-read articles about Product announcements.

Nikon introduces the Z 120-300mm f/2.8 TC VR S

Nikon introduces the Z 120-300mm f/2.8 TC VR S

| Nando Harmsen | 148 views | 0 comments

The NIKKOR Z 120-300mm f/2.8 TC VR S is the first zoom lens with a constant aperture of f/2.8 and a built-in teleconverter. It is aimed, among others, at professional sports photographers.

» read on (about 1 minute)

Sigma FP2 camera and new lenses with vintage character announced

Sigma FP2 camera and new lenses with vintage character announced

| Elja Trum | 522 views | 1 comment

Sigma has announced the new FP2, a compact full-frame mirrorless camera aimed at both photographers and filmmakers. The manufacturer is also introducing a new series of lenses that focuses on character rather than maximum sharpness.

» read on (about 3 minutes)

Nikon introduces the Z5IIC full-frame

Nikon introduces the Z5IIC full-frame

| Nando Harmsen | 923 views | 0 comments

Nikon has announced a new camera. The Nikon Z5IIC is a full-frame camera for both photography and video. The camera will be available from 15 October 2026.

» read on (about 1 minute)

Canon introduces the EOS R8 Mark II

Canon introduces the EOS R8 Mark II

| Nando Harmsen | 945 views | 0 comments

The Canon EOS R8 Mark II is a compact full-frame camera. The camera has an entirely new design. Many improvements have been made, providing a significant upgrade over its predecessor.

» read on (about 1 minute)

Sony FE 8-14mm f/3.5 Fisheye G lens

Sony FE 8-14mm f/3.5 Fisheye G lens

| Elja Trum | 596 views | 0 comments

Sony has announced a new lens: the Sony FE 8-14mm f/3.5 Fisheye G. It is Sony's first fisheye for full-frame E-mount and also the first full-frame fisheye with a Sony logo in around twenty years.

» read on (about 3 minutes)

Fujifilm FUJINON XF400mmF4.5 R LM OIS WR announced

Fujifilm FUJINON XF400mmF4.5 R LM OIS WR announced

| Elja Trum | 646 views | 0 comments

Fujifilm has announced the FUJINON XF400mmF4.5 R LM OIS WR. A new super-telephoto lens for the X series, it will be particularly interesting for wildlife, bird, sports and aviation photographers.

» read on (about 2 minutes)

Insta360 X6 announced

Insta360 X6 announced

| Elja Trum | 780 views | 0 comments

Insta360 has announced the Insta360 X6. The new 360-degree camera films all around, but can also be used as a regular action camera. Insta360 is essentially trying to fit two cameras into one compact body.

» read on (about 4 minutes)

Sony FE 100-400mm f/5.6-8 OSS: affordable telephoto range for Sony photographers

Sony FE 100-400mm f/5.6-8 OSS: affordable telephoto range for Sony photographers

| Elja Trum | 1,316 views | 0 comments

Sony has announced the FE 100-400mm f/5.6-8 OSS. A relatively compact and affordable telephoto zoom lens for full-frame mirrorless cameras with a Sony E-mount. A substantial zoom range, for photographers who do not want to spend thousands of euros straight away.

» read on (about 4 minutes)

Become a better photographer every week

A practical photography tip in your inbox every week.
38,937 photography enthusiasts already receive the tips! More about the weekly mail. Or keep up to date via Facebook. Sign-up secured with Google reCaptcha.

Elja Trum

Elja Trum

Photofacts; everything to do with photography!

Would you like to take better photos and keep up with what is happening in photography? Photofacts publishes articles that teach you something about photography — from a product announcement to a practical shooting tip or a look at a website. Photofacts covers photography every day and is a hobby project of Elja Trum's that got out of hand. The articles are written by a team of volunteer authors. If you would enjoy writing one or more articles for Photofacts, do get in touch.More about Photofacts

Photofacts is made possible in part by


We use cookies to make Photofacts work properly. Read our cookie policy. got it