Product announcements

New cameras and related gear appear all the time. This is where we keep track of what is coming.

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The most-read articles about Product announcements.

Fujifilm FUJINON XF400mmF4.5 R LM OIS WR announced

Fujifilm FUJINON XF400mmF4.5 R LM OIS WR announced

| Elja Trum | 129 views | 0 comments

Fujifilm has announced the FUJINON XF400mmF4.5 R LM OIS WR. A new super-telephoto lens for the X series, it will be particularly interesting for wildlife, bird, sports and aviation photographers.

» read on (about 2 minutes)

Insta360 X6 announced

Insta360 X6 announced

| Elja Trum | 426 views | 0 comments

Insta360 has announced the Insta360 X6. The new 360-degree camera films all around, but can also be used as a regular action camera. Insta360 is essentially trying to fit two cameras into one compact body.

» read on (about 4 minutes)

Sony FE 100-400mm f/5.6-8 OSS: affordable telephoto range for Sony photographers

Sony FE 100-400mm f/5.6-8 OSS: affordable telephoto range for Sony photographers

| Elja Trum | 1,011 views | 0 comments

Sony has announced the FE 100-400mm f/5.6-8 OSS. A relatively compact and affordable telephoto zoom lens for full-frame mirrorless cameras with a Sony E-mount. A substantial zoom range, for photographers who do not want to spend thousands of euros straight away.

» read on (about 4 minutes)

Sony RX10 V bridge camera announced

Sony RX10 V bridge camera announced

| Elja Trum | 1,225 views | 1 comment

Sony has announced the RX10 V, the long-awaited successor to the popular RX10 IV. With it, Sony is breathing new life into a type of camera that seemed to have faded into the background in recent years: the serious bridge camera with a large fixed zoom lens.

» read on (about 3 minutes)

Godox C100 camera: photographing through a transparent screen

Godox C100 camera: photographing through a transparent screen

| Elja Trum | 1,222 views | 0 comments

Godox is best known for flashes and LED lighting. Now the Chinese brand has surprisingly launched its first camera of its own. Just don't expect a competitor to Canon, Nikon or Sony. The Godox C100 is mainly a small and affordable toy, but one with a fun concept.

» read on (about 3 minutes)

Leica SL3-P 44-megapixel camera announced

Leica SL3-P 44-megapixel camera announced

| Elja Trum | 943 views | 3 comments

Leica has announced the SL3-P, a new mirrorless camera designed to combine high resolution with speed. It features a 44-megapixel full-frame sensor, greatly improved autofocus and a maximum shooting speed of 40 frames per second.

» read on (about 7 minutes)

Westcott launches new foldable V-Flat

Westcott launches new foldable V-Flat

| Elja Trum | 1,131 views | 2 comments

A V-Flat is often used in the studio to shape light precisely. Use the white version as a reflector and the black version to deepen shadows or block light where you don't want it.

» read on (about 1 minute)

Polaroid announces Go Generation 3 instant camera

Polaroid announces Go Generation 3 instant camera

| Elja Trum | 890 views | 0 comments

Polaroid has announced the Go Generation 3. This new version of the compact analogue instant camera features a redesigned lens, a more powerful flash and new colours. The camera will be available in the Benelux for a recommended retail price of 89.99 euros.

» read on (about 1 minute)

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Elja Trum

Elja Trum

Photofacts; everything to do with photography!

Would you like to take better photos and keep up with what is happening in photography? Photofacts publishes articles that teach you something about photography — from a product announcement to a practical shooting tip or a look at a website. Photofacts covers photography every day and is a hobby project of Elja Trum's that got out of hand. The articles are written by a team of volunteer authors. If you would enjoy writing one or more articles for Photofacts, do get in touch.More about Photofacts

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