Product announcements
New cameras and related gear appear all the time. This is where we keep track of what is coming.
89 articles in this category, newest first.
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The most-read articles about Product announcements.
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Hasselblad X2D II 100C announced3,212 views · by Elja Trum
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InkPoster: energy-saving e-ink screens for displaying your photos3,201 views · by Elja Trum
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Godox announces V100 flashgun3,190 views · by Elja Trum
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Nikon Z5 Mark II aangekondigd3,017 views · by Elja Trum
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Fujifilm FUJINON XF400mmF4.5 R LM OIS WR announced
| Elja Trum | 129 views | 0 commentsFujifilm has announced the FUJINON XF400mmF4.5 R LM OIS WR. A new super-telephoto lens for the X series, it will be particularly interesting for wildlife, bird, sports and aviation photographers.
» read on (about 2 minutes)
Insta360 X6 announced
| Elja Trum | 426 views | 0 commentsInsta360 has announced the Insta360 X6. The new 360-degree camera films all around, but can also be used as a regular action camera. Insta360 is essentially trying to fit two cameras into one compact body.
» read on (about 4 minutes)
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Sony FE 100-400mm f/5.6-8 OSS: affordable telephoto range for Sony photographers
| Elja Trum | 1,011 views | 0 commentsSony has announced the FE 100-400mm f/5.6-8 OSS. A relatively compact and affordable telephoto zoom lens for full-frame mirrorless cameras with a Sony E-mount. A substantial zoom range, for photographers who do not want to spend thousands of euros straight away.
» read on (about 4 minutes)
Sony RX10 V bridge camera announced
| Elja Trum | 1,225 views | 1 commentSony has announced the RX10 V, the long-awaited successor to the popular RX10 IV. With it, Sony is breathing new life into a type of camera that seemed to have faded into the background in recent years: the serious bridge camera with a large fixed zoom lens.
» read on (about 3 minutes)
Godox C100 camera: photographing through a transparent screen
| Elja Trum | 1,222 views | 0 commentsGodox is best known for flashes and LED lighting. Now the Chinese brand has surprisingly launched its first camera of its own. Just don't expect a competitor to Canon, Nikon or Sony. The Godox C100 is mainly a small and affordable toy, but one with a fun concept.
» read on (about 3 minutes)
Leica SL3-P 44-megapixel camera announced
| Elja Trum | 943 views | 3 commentsLeica has announced the SL3-P, a new mirrorless camera designed to combine high resolution with speed. It features a 44-megapixel full-frame sensor, greatly improved autofocus and a maximum shooting speed of 40 frames per second.
» read on (about 7 minutes)
Westcott launches new foldable V-Flat
| Elja Trum | 1,131 views | 2 commentsA V-Flat is often used in the studio to shape light precisely. Use the white version as a reflector and the black version to deepen shadows or block light where you don't want it.
» read on (about 1 minute)
Polaroid announces Go Generation 3 instant camera
| Elja Trum | 890 views | 0 commentsPolaroid has announced the Go Generation 3. This new version of the compact analogue instant camera features a redesigned lens, a more powerful flash and new colours. The camera will be available in the Benelux for a recommended retail price of 89.99 euros.
» read on (about 1 minute)
- All categories
- Advertorials
- Basics
- Black and white photography
- Blog carnival
- Books
- Column
- Composition
- Contests
- Deals
- Exhibitions
- Film photography
- Firmware
- Flash photography
- Fun
- Inspiration
- Landscape photography
- Lightroom tips
- Magazines
- Marketing
- Media
- Name and shame
- Nature photography
- News
- Night photography
- Oddities
- Other
- Panorama
- Personal
- Photo locations
- Photo recipes
- Photo tips
- Photofacts news
- Photofacts video
- Photographers
- Photoshop tips
- Portrait photography
- Product announcements
- Reviews
- Rumors
- Science
- Smartphone photography
- Software
- Sports photography
- Spotlight
- Statistics
- Stock photography
- Street photography
- Strobist
- Studio
- Tips and tricks
- Trade shows
- Tutorials
- Video
- Video tutorials
- Web tools
- Websites
- Workshops and courses
Become a better photographer every week
A practical photography tip in your inbox every week.
39,219 photography enthusiasts already receive the tips! More about the weekly mail. Or keep up to date via
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Elja Trum









