5 tips for school photography

Monday 1 October 2018, 14:28 by Carolien Tesselhof | 8,018 views | 1 comment

This article was translated from Dutch with the help of AI. Read the original.

School photography involves a lot. In a short time, you have many children in front of your lens, which means you have a large number of photos to process. We give you five tips for working efficiently and selling as many photos as possible.

Tip 1: Preparation

Nothing is as important as good preparation. Think about the system you want to use, and test it beforehand. Make sure you create a clear schedule for all the classes, taking things such as PE lessons into account.

You don't want children with bright red faces in the photos, after all. And make sure you have enough help from parents on the day itself.

Tip 2: Set-up and lighting

On the day itself, take plenty of time to make sure your set-up and lights are in the right position. Also take a few test photos. By making sure the lighting is right straight away, you avoid spending a lot of time on post-processing afterwards.

By using a grey card, you can easily apply the right settings for good colour reproduction during post-processing.

Tip 3: Privacy

Privacy is important when it comes to photos of children. So make sure that parents can only see the individual photos of their own children, and not those of other children. Oypo has a useful system for this.

By photographing with the Oypo app, you can put the photos into separate folders afterwards with just a few mouse clicks, and provide them with a unique login code and password. In addition, you can use the app to have personalised login cards, which you can design in your own house style, printed at cost price.

Tip 4: Be visible

There are several ways to offer the photos to parents. One of them is to integrate an online shop into your own website. Because parents visit your own website, they immediately see who you are and what else you may have to offer.

Oypo also has a great solution for this. Without any programming knowledge, you can easily integrate Oypo's online shop into your own website.

An extra option is to use white label as an addition to your web integration. By adding this option, you can have the orders sent out in your own house style. This ensures that your name is brought to the customer's attention several times.

Tip 5: Make choices and offer discounts

Think carefully about your range of photo products. Make clear choices here. You can offer all types and sizes of photo paper, wall decorations and fun products, but it is wiser to offer a somewhat more limited range.

See what suits your photography and your customer.
Also be smart with discounts. Customers often love them. Encourage parents to order quickly by, for example, covering the delivery costs yourself during the first two weeks or offering a nice discount.

Do bear in mind that offering a discount means you get the price you want for your photos.

To help you get started with school photography, Photofacts and Oypo have developed a school photography course. It is also interesting to read the white paper about school photography. You can find it at whitepaper.oypo.nl.

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