Olympus sells off its camera division
Thursday 25 June 2020, 22:11 by Michelle Peeters | 5,162 views | 2 commentsThis article was translated from Dutch with the help of AI. Read the original.
Olympus is selling its camera division to Japan Industrial Partners, an investment firm. Olympus's Imaging division has been making a loss for years, and they now hope this division can operate more efficiently as an independent company.
As an independent company, Olympus's camera division will operate under the ownership of Japan Industrial Partners. The transition will be completed on 30 September. According to Olympus, the reason is the extremely difficult market conditions for digital cameras. This is caused by the arrival of smartphones with good cameras on board.
Japan Industrial Partners had already cut costs through reorganisations and focused on the market for cameras with interchangeable lenses. They hoped to increase revenue and turn things around. But this did not have the desired effect, and Olympus continued to make losses.
They now hope that Olympus can grow in the camera market again as a compact, efficient, flexible and independently operating company. In 1936, they produced their first camera with a Zuiko lens. The company was founded back in 1919, when it produced microscopes and thermometers.
And it was only from 2012 that they focused on producing mirrorless cameras with interchangeable lenses, or MILCs. They also make many optical instruments for the industrial market, laboratories and healthcare.
About the author
Michelle Peeters is fotografe en oprichter van DeuxBleus Fotografie. Michelle herkent het bijzondere in het gewone en het gewone in het bijzondere. Ze heeft zich nooit willen specialiseren en is daardoor van alle markten thuis.
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2 comments
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Paul wrote on Tuesday 30 June 2020 at 15:23 | replyOlympus cameras have always been heavily underestimated. My wife has an OMD1 MkII and takes great photos with it. At the time she chose an Olympus camera because of its small size and weight.
Translated from Dutch.
The Olympus lenses are also not inferior to those of major brands.
Hopefully they will now get a second wind and be appreciated at their true value. -
Ingrid wrote on Tuesday 30 June 2020 at 17:53 | replyI've always had Olympus cameras, first analog now digital and still satisfied. Currently OM-D 5 MII
Translated from Dutch.
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