Fujifilm GFX 100S II or Hasselblad X2D II 100C: Which would you buy?

Friday 5 September 2025, 16:32 by Elja Trum | 3,314 views | 9 comments

This article was translated from Dutch with the help of AI. Read the original.

Medium-format cameras are expensive, but they also offer stunning image quality. Last week, Hasselblad launched its latest model. A good moment to compare both cameras. Which would you buy?

Hasselblad X2D II 100C vs Fujifilm GFX 100S II

Let's be honest, these cameras aren't cheap. A sizeable investment, then. But if you compare them fairly with the latest full-frame mirrorless cameras and lenses from the well-known brands, the difference isn't actually that large.

Last year, I tested the Fujifilm GFX 100S II and was extremely pleased with it. I seriously considered buying one, but postponed that decision for the time being.

Now, with the announcement of the new Hasselblad, I'm getting the itch again. Maybe it's time to switch to medium format after all? But which of the two cameras would be the better choice?

Unfortunately, I haven't been able to try the new Hasselblad X2D II 100C yet, although I have requested a review unit. Purely based on the specifications and other people's experiences, this seems to be a very interesting camera.

Advantages of the Hasselblad over the GFX

- Central shutter (flash sync up to 1/4,000 sec without high-speed sync)
- User-friendly controls and menu
- Excellent build quality
- Large HDR OLED display

Advantages of the GFX over the Hasselblad

- Price advantage
- Larger range of lenses
- Video support

I hardly ever use video now, but every now and then I do like to make a quick video recording for an Instagram Reel.

Hasselblad has only a limited number of lenses, 18 in total. And the longest focal length is 135mm. Fujifilm even has a 500mm lens for the GFX. I don't need a 500mm lens, but I do regularly use my 70-200mm f/2.8 on my Canon EOS R5.

The price advantage is, of course, an important point. The Hasselblad X2D II 100C costs 7,200 euros. You pay 'only' 5,249 euros for the Fujifilm GFX 100S II. Quite a difference, but it only becomes really significant when you buy lenses.

You could pair the X2D with the brand-new XCD 35-100mm f/2.8-4 E. This costs 4,800 euros.

With the GFX, you could for example go for the GF 110mm f/2 R LM WR, a fantastic portrait lens, at 2,999 euros, and the GF 32-64mm f/4 R LM WR at 2,499 euros.

In total, you would spend 10,747 euros on the Fujifilm camera plus two excellent lenses. You would pay 12,000 euros for the Hasselblad with one lens. And 4,800 euros is roughly the average price per Hasselblad XCD lens.

So, suppose you wanted to invest 12,000 euros in a medium-format camera. Which would you choose, and why? Share it in the comments!

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About the author

Elja Trum is the founder of Photofacts and online photography course website Photofacts Academy. He has been writing about photography since 2006. Elja is also the author of (Dutch) books on composition, black-and-white photography, flash photography and portrait photography.

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9 comments

Donald Willemsen wrote on Friday 5 September 2025 at 17:07 | reply
Hasselblad has always been a very expensive camera. In the analogue era too. But we're talking about a top-quality camera and, not to forget, lenses of superior quality. The question remains: Do you need that for your photography or do you want to have something like that to give yourself some status and show off your 'big shot'?
Translated from Dutch.

Elja Trum wrote on Friday 5 September 2025 at 17:35 | reply
Lol

I don't think you virtually ever need it. But my experience with medium format cameras is that it's really wonderful to edit photos taken with them. So much freedom to adjust the light across the entire image to perfection afterwards.

My main motivation is to give myself even more pleasure in taking and editing photos. I think a medium format camera is very suitable for my type of photography (portraits).
Translated from Dutch.

Donald Willemsen wrote on Friday 5 September 2025 at 18:14 | reply
You’re right about that, Elja. Medium format is ideal for portraits. In the analogue era, I sometimes worked with 6x6 negatives. Also ideal for portraits.
Translated from Dutch.

kees van Sundert wrote on Tuesday 9 September 2025 at 11:41 | reply
I would go for the Fujifilm GFX 100S II, but I actually still miss the speed for action photography (dogs), when you compare it to the Canon R1 and R5 Mark II
Translated from Dutch.

Elja Trum wrote on Tuesday 9 September 2025 at 11:51 | reply
If you photograph a lot of action I would definitely go for a Canon. It can be done with these medium format cameras, but there's no comparison with the high-end Canons you're mentioning.
Translated from Dutch.

Bernt wrote on Tuesday 9 September 2025 at 12:44 | reply
Buy a Hasselblad
Always!
Translated from Dutch.

kees van Sundert wrote on Tuesday 9 September 2025 at 12:53 | reply
Thank you and I have the R5 Mark II, but I still have doubts about making the switch at some point because also 75% (family/dog portraits, but indeed also a substantial part action
Translated from Dutch.

Bas Braad wrote on Tuesday 9 September 2025 at 13:18 | reply
I work with the Sony A7IV myself, but I would love to have the Hasselblad despite the price difference compared to Fujifilm. Somehow I find the photos from the Hasselblad more beautiful, even aside from the editing possibilities.
Translated from Dutch.

kees van Sundert wrote on Tuesday 9 September 2025 at 13:48 | reply
Thanks Bas, but I don't understand that last part, the editing options are the same in LR and Ps, aren't they
Translated from Dutch.

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Would you like to take better photos and keep up with what is happening in photography? Photofacts publishes articles that teach you something about photography — from a product announcement to a practical shooting tip or a look at a website. Photofacts covers photography every day and is a hobby project of Elja Trum's that got out of hand. The articles are written by a team of volunteer authors. If you would enjoy writing one or more articles for Photofacts, do get in touch.More about Photofacts

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