Fujifilm GFX 100S II or Hasselblad X2D II 100C: Which would you buy?

Friday 5 September 2025, 16:32 by Elja Trum | 3,166 views | 9 comments

This article was translated from Dutch with the help of AI. Read the original.

Medium-format cameras are expensive, but they also offer stunning image quality. Last week, Hasselblad launched its latest model. A good moment to compare both cameras. Which would you buy?

Let's be honest, these cameras aren't cheap. A sizeable investment, then. But if you compare them fairly with the latest full-frame mirrorless cameras and lenses from the well-known brands, the difference isn't actually that large.

Last year, I tested the Fujifilm GFX 100S II and was extremely pleased with it. I seriously considered buying one, but postponed that decision for the time being.

Now, with the announcement of the new Hasselblad, I'm getting the itch again. Maybe it's time to switch to medium format after all? But which of the two cameras would be the better choice?

Unfortunately, I haven't been able to try the new Hasselblad X2D II 100C yet, although I have requested a review unit. Purely based on the specifications and other people's experiences, this seems to be a very interesting camera.

Advantages of the Hasselblad over the GFX

- Central shutter (flash sync up to 1/4,000 sec without high-speed sync)
- User-friendly controls and menu
- Excellent build quality
- Large HDR OLED display

Advantages of the GFX over the Hasselblad

- Price advantage
- Larger range of lenses
- Video support

I hardly ever use video now, but every now and then I do like to make a quick video recording for an Instagram Reel.

Hasselblad has only a limited number of lenses, 18 in total. And the longest focal length is 135mm. Fujifilm even has a 500mm lens for the GFX. I don't need a 500mm lens, but I do regularly use my 70-200mm f/2.8 on my Canon EOS R5.

The price advantage is, of course, an important point. The Hasselblad X2D II 100C costs 7,200 euros. You pay 'only' 5,249 euros for the Fujifilm GFX 100S II. Quite a difference, but it only becomes really significant when you buy lenses.

You could pair the X2D with the brand-new XCD 35-100mm f/2.8-4 E. This costs 4,800 euros.

With the GFX, you could for example go for the GF 110mm f/2 R LM WR, a fantastic portrait lens, at 2,999 euros, and the GF 32-64mm f/4 R LM WR at 2,499 euros.

In total, you would spend 10,747 euros on the Fujifilm camera plus two excellent lenses. You would pay 12,000 euros for the Hasselblad with one lens. And 4,800 euros is roughly the average price per Hasselblad XCD lens.

So, suppose you wanted to invest 12,000 euros in a medium-format camera. Which would you choose, and why? Share it in the comments!

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