Tip: How to Make Social Media Photos Stand Out More?

Monday 11 April 2022, 20:02 by Huub Keulers | 4,411 views | 2 comments

This article was translated from Dutch with the help of AI. Read the original.

When followers scroll past your photos on Instagram or Facebook, you have a fraction of a second to grab their attention.

Research shows, however, that the colours in your photos can make people more likely to click on your photo instead of scrolling past. So there is a good chance that the colours on your social media profile make a big difference. Make use of this.

Shown by research

Visual analysis and marketing platform Curalate analysed eight million social media photos to see which colours receive more likes than others.

Photos with blue as the prominent colour often received 24 per cent more likes than images with red as the most prominent colour.

Adding a touch of colour is not enough. According to the research, photos with just one dominant colour receive 17 per cent more attention than photos with more than one main colour. Just 10 per cent of the images in the study had a single striking colour.

The colour blue

It also turns out that blue is the favourite colour of most people. We tend to associate blue with openness, so they are more likely to want to stay in contact with that colour. Whatever colour you show as the prominent colour in your photos, it does need to stand out.

Photo: Pisanu Thoyod
Purple represents inspiration and trust.

Photo: Inge Schuster
It works best when you use larger areas for a prominent colour. Or areas of two contrasting colours from the colour spectrum. Think of warm and cool colours, yellow, orange or red combined with blue, purple or green.

A dark background combined with a prominent colour is also often a good combination. Especially when your colours are strong and vibrant.

But above all, do what makes you feel good

But at the end of the day, I encourage you to simply be creative and post what makes you happy. If the strawberries you ate during lunch were tasty, healthy and downright photogenic, post that photo.

Your Instagram page is about making yourself proud, not about pleasing other people.

Here are a few more examples of the deliberate use of colours in your image.

Photo: Carsten Heyer

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