
Kickstarter: Reflex, a new analogue 35mm camera
Thursday 23 November 2017, 20:02 by Erik van Rosmalen | 6,411 views | 9 commentsThis article was translated from Dutch with the help of AI. Read the original.
LPs are hot, cassette tapes are being put back into production and analogue photography is fully back in fashion too. Kickstarter now has a project for a completely new analogue 35mm camera: Reflex!
Photography projects regularly appear on Kickstarter. The chances of success are not always that high, nor is the usefulness. The quality is often fairly poor, unfortunately often in contrast to the price...
Yet every now and then there are projects with clever ideas. For example, Reflex, a completely newly designed 35mm SLR camera.

That in itself is quite special, but not groundbreaking. What makes the camera interesting is not just that the design is based on 'modern technology'. Reflex gets a number of nice extra features:
Modular design
The camera will be modular. This means that the lens mount and film back can be slid off, seemingly quite easily.
The main advantage is that different mounts can be produced, allowing you to use several types of lenses. Reflex should be available with mounts for M42, Nikon F, Olympus OM, Canon FD and Pentax PK.
The film back can then simply be swapped for another back in daylight. As with some analogue medium-format cameras, you can load multiple backs at home in the dark, allowing you to change film during the shoot. From colour to black and white, or to a different sensitivity, for example!

Flash and continuous light
Reflex gets a built-in flash and an LED light for continuous light, both with three levels. You may naturally wonder about the quality of that light beforehand, but it is quite special that the camera has a form of continuous light for those who want to use it.
Open source
The makers say that they will share most of the technology used after creating the camera, making the camera 'open source'. This means that others may be able to develop their own lens mounts or other accessories.
An analogue camera... with an app?
Yes indeed: if Reflex reaches the stretch goal of £150,000, and it looks like it will, the camera will be equipped with BlueTooth technology that makes it possible to connect the camera to your smartphone and a corresponding app.
Why would you want that with analogue photography? It should make it possible to save things automatically, such as shutter speeds and apertures and other 'analogue metadata', which some photographers like to keep track of.

Kickstarter
Will this project make it? Absolutely. In fact, it started on 7 November, but reached its target of £100,000 just two days later. Test photos taken with the prototypes can be found on Instagram, and you can back the project on Kickstarter!


About the author
Erik werkt als content specialist. Daarnaast is hij freelance tekstschrijver en fotograaf. Mensen vormen daarbij het hoofdonderwerp: portret- en reportage-fotografie. Volg Erik ook op Instagram!
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9 comments
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RAWshooter wrote on Friday 24 November 2017 at 10:33 | replyI think you’re off the mark with your opening. LPs, cassette tapes and film rolls aren’t hot at all and are certainly not making a comeback. There have always been people with money to burn who want to stand out with their “individuality”: look at me being special with my analog camera!
Translated from Dutch.
That old junk is outdated for a reason, no sensible person is still interested in it. A record doesn’t sound better than a CD and a digital photo from a modern camera has a much higher quality than a print from a film roll. All that talk about a “vintage feel” cannot be substantiated in any way.
When I had my first digital compact for a year (3 mpix), I put a roll of Sensia in my analog Nikon once more. Curious about what it was like, because that camera was better after all, the old craft much more fun?
Well, not at all. I didn’t even shoot the whole roll, it’s still in that camera. The biggest problem with analog photography is that you have no idea what your result is.
The longing for retro is a sad case of decadence. -

100
wrote on Saturday 25 November 2017 at 00:56
| reply
@RAWshooter
Translated from Dutch.
“CD sales fell 19.9 percent to 57.76 million copies in the first three quarters of 2017, down from 72.1 million copies in 2016’s corresponding period; while vinyl albums gained 3.1 percent to 9.35 million units from 2016’s year-to-date total of 9.07 million units.”
Source: https://www.billboard.com/articles/business/7988664/nielsen-music-2017-q3-streaming-physical-report
Seems to me that more than a few “sad cases of retro decadence” are buying records and that apparently it is less outdated than you think.
Whether the same will apply to analog photography remains to be seen. Probably not for the masses, but it seems that there is nevertheless a (niche) market for analog photography and that that market is growing. -
Dan Bahrami wrote on Saturday 25 November 2017 at 01:41 | replyI have a question. What about NON-AI lenses and AI lenses? Which mount does it have? AI mount or NON-AI mount? Or can the Nikon FE use both lenses?
Translated from Dutch.
How is it with the light meter regarding AI and NON-AI lenses? Do we get stop-down metering?
Thanks in advance. -
RAWshooter wrote on Saturday 25 November 2017 at 08:13 | reply@100: If you compare all digital music (including streaming and mp3) to analog music, it is no more than a drop on a hot plate.
Translated from Dutch.
I rest my case. -

100
wrote on Saturday 25 November 2017 at 13:00
| reply
@RAWshooter
Translated from Dutch.
If you compare the number of photos taken with “real” digital cameras to the number of photos taken with smartphones, that is also a drop in the ocean. With your “logic”, everything other than smartphone photography is therefore also “a sad case of decadence”.
What exactly is your point now?
You say that no sensible person is interested in “old junk” like vinyl and that a record does not sound better than a CD. I give you figures showing that vinyl is growing and that it has been doing so for 7 years in a row, while CD sales have been declining for years. Worldwide, about 1 billion dollars’ worth of vinyl will be sold this year. For a turnover of a billion, you need quite a lot of people who are interested in it after all.
You have no “case”, only an opinion that all those people just want to show off with their “old-fashioned” records. You are of course entitled to that opinion, but that does not make it reality, let alone a fact. -
RAWshooter wrote on Saturday 25 November 2017 at 21:05 | reply@100: of course vinyl sales are growing. A few years ago, they were completely in the doldrums.
Translated from Dutch.
Since when does a comment have to contain a “case”? I’m giving my opinion. So are you. If you don’t understand my “logic”, I advise you not to attach any nonsensical comparisons to it either. Do you really want to be right? About what then? -

100
wrote on Sunday 26 November 2017 at 00:04
| reply
@RAWshooter
Translated from Dutch.
You were the one who said “I rest my case,” so don't ask me why a response has to contain a case, those were your own words.
I am simply presenting you with the figures that show that your opinion, that no sensible person is interested in old junk like vinyl records, is incorrect. -

ErikvanRosmalen
wrote on Monday 27 November 2017 at 08:05
| reply
@Dan Bahrami:
Translated from Dutch.
That I wouldn't know off the top of my head. But on the project's Kickstarter page there is an extensive list of questions and answers and you can ask your own questions there too!
And about the discussion 'analog versus digital':
I think that, together with the discussion of whether Canon or Nikon (or Sony or...) makes a better camera, is one of the great non-discussions in photography. Does one of the two have to be better? I work with both analog and digital and both have their charms and their advantages and disadvantages.
I also don't think I'm 'off base' in my intro: the number of LPs and films sold is on the rise and new production facilities for cassette tapes are actually being set up. RAWshooter finding that a sad case of decadence, that's fine. I don't agree with him, but he's allowed to think that.
Shall we get back to the content? With ten days still to go, the project's goal (111,000 euros) has already been exceeded by a wide margin and the counter is now already above 150,000 euros. If the project reaches 150%-funding, the app will also be developed and a Minolta SR/MD mount will be added! -
Pieter wrote on Tuesday 28 November 2017 at 18:54 | replyInteresting to read, I photograph digitally, but have now bought a number of 35mm films, to use my old Minoltas again for a change with the corresponding SR lenses. Only the SRT101 is a problem with the batteries that no longer exist, is that bad? No, they even work without a battery, and then just without a light meter, simply have a look and try. Digitally you can expose a little more and a little less, and choose the best photo. So they don't always know either, you still have to think!
Translated from Dutch.
By the way, buying a new analogue camera, I don't think so. But using the old cameras does have something, although I don't know the result yet, the 35 mm film doesn't fit in the computer's SD slot
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