Nando Harmsen

Sony introduces the new ZV-E10 vlogging camera

Wednesday 28 July 2021, 14:14 by | 3,069 views | 0 comments

This article was translated from Dutch with the help of AI. Read the original.

On 27 July, Sony introduced the new ZV-E10 compact camera, designed specifically for vloggers. This APS-C camera supports all Sony E-mount lenses. The launch could be followed live via a YouTube video stream.

Nando Sony ZV-E10 vlogging camera appearance



The Sony ZV-E10 is a compact vlogging camera with a fully articulating screen and interchangeable lenses. It offers a large number of features that will certainly appeal to vloggers. A first impression of the camera could be gained through a live video stream on YouTube.

Here are some of the specifications.

  • 24-megapixel APS-C CMOS sensor
  • autofocus with face and eye detection
  • Digital image stabilisation and optical image stabilisation with a 1.44x crop
  • 4K/24p video without a crop
  • 1080/120p slow motion with a 1.14x crop
  • Three-way directional microphone module with windscreen
  • Fully swivelling and tilting touchscreen LCD
  • 3.5mm headphone and microphone connections
  • Livestreaming via USB-C cable, up to 720p
  • Up to 440 shots on one battery, or 80 minutes of video
  • Vertical videos are possible
  • S-Log3, but limited to 8-bit


Nando Sony ZV-E10 vlogging camera top



The camera has a number of useful functions that are available directly at the press of a button. For example, the background can be blurred in software, and there is an S&Q button for switching straight to slow motion.

The camera offers face and eye AF with tracking capabilities. For product videos, you can quickly switch to focusing on the object closest to your lens.

There are several directional microphones on top of the camera. Sony supplies a wind cover to prevent wind noise. There is also a hot shoe for mounting the various Sony microphones, which not only work seamlessly with the camera but are also powered by it.

Nando Sony ZV-E10 editions



A wireless remote handgrip allows you to control the camera directly, including digital zooming. The handgrip also works as a tabletop tripod.

Besides vlogging, the ZV-E10 can also be used for ordinary photography. The video presentation clearly shows that this is a secondary role. The target audience is vloggers. But with the option to choose lenses from the E-mount range, you still have plenty of options.

Unfortunately, the ZV-E10 has Sony's old menu structure rather than the improved new menu found on the Sony A7S III and Sony A1. Why Sony has chosen this for a new camera is another mystery.

The Sony ZV-E10 will be available in August 2021 for 749 euros, or together with the special remote handgrip/tripod for 898 euros. Both prices are without a lens. With a 16-50mm lens, the price of the camera, without the remote handgrip, is 849 euros.

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Nando Harmsen

About the author

Nando Harmsen has been photographing for more than 40 years. He specialises in wedding photography and landscape photography. Nando also gives talks, workshops, masterclasses and photo trips, and regularly reviews new and interesting equipment.

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