Macphun Becomes Skylum
Wednesday 1 November 2017, 16:32 by Michelle Peeters | 5,518 views | 1 commentThis article was translated from Dutch with the help of AI. Read the original.
Macphun, the successful software developer for Mac since 2008, is now expanding to the Windows platform. Its two flagships, Aurora HDR and Luminar, have become available for Windows this year.
As they are no longer a Mac-only developer, the name will also be changed from Macphun to Skylum. The name change will happen gradually. The Macphun name will still be used this year, and early in 2018 they will switch completely to Skylum.
They say they have very ambitious plans for their products for photographers around the world.
They now have a vision of creating a worthy Adobe alternative for photographers and believe they are one of the few companies that can achieve this goal. Adobe is a fantastic company they admire, and a well-deserved market leader.
The Macphun, soon to be Skylum, products work as plug-ins within Adobe's architecture. But they also have their own technology, which they believe will allow them to take the plunge.
About the author
Michelle Peeters is fotografe en oprichter van DeuxBleus Fotografie. Michelle herkent het bijzondere in het gewone en het gewone in het bijzondere. Ze heeft zich nooit willen specialiseren en is daardoor van alle markten thuis.
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1 comment
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Bertus v Griensven wrote on Tuesday 7 November 2017 at 14:42 | replyI ordered the pre-order. Worked with Lightroom 5. I wanted to buy a new version. But apparently that is no longer possible. Card is no longer supported in 5 either. I have a Sony camera A77 and the RAW images are not supported in LR5. I’m not going to start renting Lightroom monthly. Microsoft is already working on it too. Soon it simply won’t be doable anymore. Having dozens of subscriptions that are moreover difficult to get rid of. LR is now more for the somewhat more professional user. A shame, but Skylum seems to be jumping into the gap Adobe is leaving behind. And hopefully I can still continue as an amateur.
Translated from Dutch.
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